I made some attempts that did not work. When I graduated I worked at Unilever for five years in the marketing area, my great school, I learned what makes a company strong.

My corporate dream ended when the real yearning for my life began, to become autonomous. What is Vixi for me? Vixi is help because it started as a way to help myself; a way to help my family, my city, my state, my country.

When the idea of ​​Vixi came to me, he seemed crazy and, well, I admit that if an idea is put in my head, I speak and speak and speak … I can not stop. At first I was going to sell handicrafts wholesale.

I told my intentions to Moni, my sister, and she liked the idea of ​​investing in the business.

I started being a supplier in Vixi Mexico and now I direct the creative area. I love new projects. For me, the most important thing is to review what the functional, aesthetic and strategic requirements are. The industrial design is a balance between the three.

The biggest challenge for me involves mediating between the handcrafted part of Vixi Mexico with commercial feasibility and that is producible in a timely manner. In the creative area we like the avant-garde without losing tradition. We mix the most modern digital processes, -the 3D printing, the modeling-, with other Mexican artisan processes. It is a unique blend that makes us unique. Bring together the best of both worlds; something very different from what is out there.